Cash Buyer SMS Broadcasts: Tagging lists, templates & sending an SMS deal broadcast.

🟢 Cash Buyer SMS Broadcasts: Tagging lists, templates & sending an SMS deal broadcast.

Here we cover how to send buyer blasts the right way once a deal is in Dispo. It covers importing your cash buyer list, tagging and segmenting by market, creating effective SMS snippets with a cold opener, and the rules for first touch messages — no emojis, no links. It also covers drip mode settings, send timing, and how to run your email blast alongside your SMS campaign. Before watching this, make sure you have completed the cash buyer list import and reviewed the email templates covered in the previous video.

How to Send Cash Buyer Blasts

1. Introduction to Cash Buyer Blasts 0:00

• Discuss the purpose of sending cash buyer blasts after getting a property under contract.

• Mention the importance of the previous video on importing cash buyers lists into the CRM.

2. Preparing Your Cash Buyers List 0:15

• Locate your cash buyers list in your contact database.

• Ensure all leads are imported, tagged, and segmented appropriately.

• Segment buyers by state, county, or zip code based on your business model.

3. Selecting Your Target Buyers 1:05

• Use tags to filter your buyers list (e.g., Arizona-Maricopa).

• Select all buyers with the relevant tag to prepare for the blast.

4. Creating a Template for Your Message 2:15

• Go to 'Conversations' and create a snippet/template for your deals.

• Ensure the template is concise and avoids emojis or overly salesy language.

5. Crafting the Initial Message 3:34

• Structure the initial message to entice engagement without giving away too much information.

• Example format: "New deal in [zip code], [bed/bath], [square footage]. Would you like more info?"

6. Sending the Text Message Blast 6:05

• Select all buyers and choose the option to send SMS.

• Set the action name and choose the phone number from which to send.

7. Using Drip Mode for Sending Messages 7:42

• Emphasize the importance of sending messages in drip mode to avoid being flagged as spam.

• Limit the number of messages sent per minute (2-3 max).

8. Scheduling Your Messages 8:51

• Schedule messages to be sent between 9 a.m. and 4 p.m. for compliance.

9. Tracking Your Messages and Responses 11:01

• Monitor the number of messages sent and responses received through your dashboard.

10. Understanding Deliverability and Compliance 13:20

• Explain the tiered system for sending messages based on account age and activity.

• Highlight the importance of maintaining a healthy sending pattern to avoid being flagged.

11. Conclusion and Best Practices 15:20

• Recap the importance of using drip methods instead of blasts for better deliverability.

• Encourage viewers to reach out with any questions.