How to Customize Your Branded Seller Website

Websites & Funnels
January 30, 2026•3 min read

How to Customize Your Branded Seller Website

Your REI Pulse CRM comes with a pre-built branded seller website template. This guide shows you how to customize it to match your brand and connect the automations so leads flow directly into your pipeline.

What's Included

Whats included

Step 1: Find Your Branded Seller Funnel

  1. Go to Sites > Funnels

  2. Look for Branded Seller Funnel (or similar name)

  3. Click to open, then click Edit

Step 2: Add Your Logo

  1. Select the logo image on the page

  2. Click Images on the right panel

  3. Upload your logo or select it from your media storage

  4. The logo will update across all three pages automatically

Step 3: Change Your Brand Colors

The template uses neutral colors by default. To make it your own:

  1. Click on any section or element you want to change

  2. Look for Background Color or Text Color in the right panel

  3. Swap black/neutral colors for your brand colors

  4. Repeat for buttons, borders, and section backgrounds

Pro Tip: Focus on changing elements that are black — swap them to your primary brand color for quick impact.

Step 4: Update the Copy (Optional)

The website copy is already optimized, but you can localize it:

  • Change "We Buy Houses" to "We Buy Houses in [Your City]"

  • Update testimonials with your own reviews

  • Adjust any text by clicking on it and typing

Step 5: Set Up Your Phone Number

The call button is mapped to your custom value by default. To change it manually:

  1. Click the phone number or call button

  2. Go to Button Actions in the right panel

  3. Select Call

  4. Enter your phone number

Step 6: Add a Thank You Page Video (Highly Recommended)

Adding a short video keeps leads on the page while you call them back.

  1. Go to the Thank You page

  2. Click on the video placeholder

  3. Click Select Video and upload your video (30-60 seconds)

  4. Recommended settings:

    • ✅ Auto Play

    • ✅ Enable Sound Button

    • ✅ Full Screen Toggle

    • ❌ Allow Play/Pause (keeps them watching)

Don't have a video? Just delete the video block — the page works fine without it.

Step 7: Connect the Automation

The automation is pre-built but needs to be connected to your pipeline.

  1. Go to Automation > Workflows

  2. Find REI Pulse CRM Branded Website Lead

  3. Click to edit and fix any errors:

FieldSet ToFormBranded Seller Funnel FormPipelineAcquisitionsStageNew Lead & AvailableProperty AddressFull Address (from form)Acquisition Key Notes"What should we know about the property?" (from form)

  1. Click Publish

Important: When selecting dropdown fields, the placeholder tag disappears. Copy the tag first, then paste it back after selecting.

Step 8: Connect Your Domain

Once customized:

  1. Go to Settings > Domains

  2. Add or connect your domain to the funnel

  3. Your branded seller website is now live

What Happens When a Lead Submits the Form

The automation handles everything:

  1. ✅ Lead added to Acquisitions pipeline (New Lead & Available)

  2. ✅ Lead tagged as "Seller"

  3. ✅ Confirmation email sent to lead

  4. ✅ Lead info added to opportunity notes

  5. ✅ SMS notification sent to you with lead details

Pro Tips

  • Speed to Lead: The SMS notification lets you call the lead while they're still watching your thank you video

  • Duplicate for PPC: Clone the funnel for paid campaigns with different tracking

  • Keep It Compliant: The Terms & Privacy page is required — don't remove it

  • Evergreen: The copyright year updates automatically every January

Need help? Chat with our team, post in The Pulse Community, or join our weekly Thursday live support call!

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