Moving deals through the stages
OPPORTUNITY STATUS MANAGEMENT
WHAT IS OPPORTUNITY STATUS
An opportunity status shows the current result or condition of a deal — not the step, but the outcome.
There are only 4 statuses:
Open → still in progress
Won → successfully closed
Lost → deal did not push through
Abandoned → no longer being worked on
👉 These statuses are fixed and cannot be changed or renamed
STATUS vs STAGE
This is where most users get confused:
Stage = where the lead is (process step)
Status = what happened to the deal (result)
👉 Example:
Stage = “Booked Call”
Status = “Open”
👉 When closed:
Status becomes Won or Lost
STEP-BY-STEP: HOW TO UPDATE STATUS
OPTION 1: Edit Inside Opportunity
Go to Opportunities
Open the opportunity (click the card)
Find Status field
Select:
Open
Won
Lost
Abandoned
Save
👉 This directly updates the deal status
OPTION 2: Drag & Drop
Go to Opportunities board
Find the opportunity card
Drag it to the desired status
👉 Faster for bulk or quick updates
OPTION 3: Automation
Go to Automation → Workflows
Create a trigger:
Form submitted
Appointment booked
Payment received
Add action: Update Opportunity Status
👉 This removes manual work and keeps data accurate
HOW STATUS IS USED IN REAL WORKFLOW
🧭 ACTIVE DEALS
Status = Open
Still being worked on
🏁 CLOSED DEALS
Status = Won → success
Status = Lost → not converted
🗑️ INACTIVE DEALS
Status = Abandoned
No follow-up planned
FREQUENTLY ASKED QUESTIONS
1. Can I change the status anytime?
Yes — you can update it anytime.
2. What is the default status?
Open (for all new opportunities)
3. Can I create custom statuses?
No — only the 4 system statuses are available.
4. When should I mark an opportunity as Won?
When the deal is successfully closed (paid/signed)
5. When should I use Abandoned vs Lost?
Lost = lead said no
Abandoned = no response / stopped follow-up
Still have questions? Join the weekly CRM support call or reach out through your REI Pulse support channel.
