Why Your Text Messages Are Restricted at 100 on New Accounts

Why Your Text Messages Are Restricted at 100 on New Accounts

Here we explain why your messaging gets limited when your Twilio A2P account is new. The system throttles you from the start to protect you and prevent carriers and Twilio from red flagging your number. Typically you start at Level 1 with a 100 message cap, then it increases to 250 and 500 and so on after you hit each threshold and quality checks pass. If you hit the limit, you will see an email restriction notice, but it is a good thing because it unlocks the next tier. No action was requested from you, just follow the ramp-up plan.

Understanding Messaging Limits and Throttling in Twilio

Introduction to Messaging Limits 0:00

• Common question: Why are there limits on sending text messages?

• New accounts are automatically throttled to prevent abuse.

Reason for Throttling 0:19

• Sending too many messages from a new number can lead to red flags from carriers.

• Twilio has safety features to protect accounts from being blocked.

Best Practices for Messaging 0:42

• Review your phone settings to understand messaging compliance and limits.

• Temporary restrictions are common and indicate the system is monitoring your message quality.

Understanding Messaging Limits 1:46

• Level 1: New accounts start with a limit of 100 messages.

• After sending 100 messages, the system reviews the quality and responses.

Progressing Through Messaging Levels 2:11

• After hitting the 100-message limit, you can send 250 messages the next day.

• Continue to send the maximum allowed each day to unlock higher limits:

  • Day 1: 100 messages

  • Day 2: 250 messages

  • Day 3: 500 messages

  • Day 4: 750 messages

  • Day 5: 1000 messages, etc.

Importance of Following the Throttling Process 3:06

• Throttling is a healthy way to nurture your phone line and campaign.

• Avoid sending too many messages too quickly to prevent account red flags.

Final Notes on Messaging Restrictions 4:22

• Receiving an email about account restrictions is normal and indicates progress.

• It’s a good sign that you are moving towards higher messaging capabilities.

Questions and Support 4:37

• If you have any questions regarding messaging limits or throttling, reach out for support.

WE DON'T HAVE THE ABILITY TO BYPASS SENDING LIMITS, THESE ARE CONTROLLED AT A PLATFORM SERVER LEVEL