Advanced Features & Pay-As-You-Go Pricing Guide
💰 Advanced Features & Pay-As-You-Go Pricing Guide
Billing & Payments | Operations
Your REI Pulse CRM subscription includes the platform. Everything else is pay-as-you-go based on what you actually use.
How It Works
You only pay for what you use. If you send a lot of messages, you pay for those messages. If you don't send any, you don't pay anything extra. This keeps your costs low and lets you scale up as your business grows.
💸 How Much You're Saving with REI Pulse CRM
With REI Pulse CRM, everything is in one place.
WHAT YOU NEED | SEPARATE PLATFORM | MONTHLY COST | WITH REI PULSE |
|---|---|---|---|
CRM & Pipeline Management | Podio + Globiflow | $24/user+ | ✅ Included |
Phone System | OpenPhone / CallRail | $95/mo+ | ✅ Included |
SMS Marketing | Launch Control | $797/mo+ | ✅ Included |
Email Marketing | ActiveCampaign | $79/mo+ | ✅ Included |
Website & Funnels | Carrot / ClickFunnels | $169/mo+ | ✅ Included |
Calendar & Booking | Calendly | $16/mo+ | ✅ Included |
E-Signatures | DocuSign | $45/mo+ | ✅ Included |
Automation | Zapier | $69/mo+ | ✅ Included |
Forms & Surveys | Typeform | $50/mo+ | ✅ Included |
Reputation Management | Podium | $289/mo+ | ✅ Included |
AI Assistant | Structurely | $299/mo+ | ✅ Available |
If you bought all these separately: | $1,932+ per month |
With REI Pulse CRM: | $199/month + usage |
YOUR SAVINGS: | Over $1,700 per month |
That's over $20,000 per year back in your pocket.
✅ Pay as you go Features & Pricing
■ Phone System
FEATURE | YOUR COST | $10 GETS YOU |
|---|---|---|
Outbound Calls Call sellers and buyers straight from the CRM — every call is logged, recorded, and tied to the contact automatically. | $0.028/min | 355 calls |
Inbound Calls Sellers call you back on your business line and the whole conversation lands in their contact record. | $0.017/min | 590 calls |
Text Messages (SMS) The backbone of your follow-up — one-on-one and automated texting from your business number. | $0.0166 Per | 600 messages |
Phone Numbers Your dedicated local business number — keeps your personal cell private and your outreach professional. | $2.30/month | N/A |
SMS Carrier Fees The networks' own delivery surcharge for registered business texting — required to reliably reach AT&T, T-Mobile, and Verizon customers. Passed through at cost. | Varies by carrier | N/A |
■ What's a segment? A standard text is 160 characters. Longer messages are split into multiple segments and billed per segment.
■ Number Intelligence (Smart Protection for Your Sending)
Before your first text ever goes out to a new number, the system automatically verifies the number is real, active, and able to receive texts. Landlines, disconnected lines, and fake numbers get blocked BEFORE you pay to text them — protecting both your wallet and your sending reputation with the carriers.
FEATURE | YOUR COST | $10 GETS YOU |
|---|---|---|
Number Validation A half-second background check on every new number before the first text — invalid numbers and landlines are blocked automatically, keeping your list clean and your delivery rates high. | $0.01/number | 1,000 validations |
■ How validation billing works — read this before you push a list:
You're charged once per unique number — the first time a text is queued to it. Follow-up messages to the same contact are never re-validated or re-charged.
1 unit of usage is batched into 500 numbers.
Validation runs at first send, not at import. Uploading a list costs nothing until messaging starts.
If a number fails validation, the text doesn't send — you pay the $0.01 check, not the message.
The math on a list push: 5,000 new numbers = $50 in validation, one time. That typically saves more than it costs by filtering out the 10-20% of skip-traced numbers that are dead or landlines — texts you'd otherwise pay for that would never deliver and would hurt your sender score.
■ What Happens Behind Every Text You Send
One text message looks simple — but the system runs a full stack of protection and delivery services on every send. Here's every action working behind the scenes and what each one costs:
STEP | WHAT THE SYSTEM DOES | COST | WHEN IT APPLIES |
|---|---|---|---|
1. Number Validation | Verifies the number is real, active, and textable. Landlines and dead numbers are blocked before you spend a cent messaging them | $0.01 | First text to each number, one time only |
2. Message Delivery | Your text is sent through the carrier network | $0.0166/segment | Every message (160 characters = 1 segment) |
3. Carrier Fees | AT&T, T-Mobile, and Verizon charge a small pass-through fee on registered business texting | Fractions of a cent | Every message — passed through at cost |
4. AI Composition | If your AI assistant reads the conversation and writes the reply (If applicable) | $0.04/message | Only on AI-generated messages |
■ Real-world example:
A fully automated, AI-written first text to a brand-new lead: $0.01 validation + $0.0166 delivery + $0.04 AI (If AI Responds) = about 7 cents — for a message that was verified, composed, personalized, and delivered without you lifting a finger. Every follow-up to that same lead is cheaper, because validation never repeats.
FEATURE | YOUR COST | $10 GETS YOU |
|---|---|---|
Email Sending Automated and one-off emails from your own domain — drips, blasts, and follow-ups for a fraction of a cent each. | $0.00135/email | 7,405 emails |
Dedicated IP Your own private sending address so your email reputation is yours alone — built for high-volume senders. | $118/month | N/A |
■ AI Features
FEATURE | YOUR COST | $10 GETS YOU |
|---|---|---|
Workflow Premium Unlocks the advanced automation steps — webhooks, custom logic, and integrations that make the system run hands-free. | $0.02/execution | 500 executions |
Email Verification Checks that email addresses are real before you send — protecting your domain reputation and bounce rate. | $0.005/verification | 2,000 verifications |
Content AI Writes copy and generates images on demand — emails, posts, and creatives in seconds instead of hours. | $0.18/1K words · $0.12/image | 55K words / 83 images |
Workflow AI (External Models) Puts GPT-class intelligence inside your automations — call summaries, lead analysis, and smart data handling. | $1.20 in / $4.80 out per 750K words | 6.25M in / 1.56M out |
Conversation AI Your AI assistant reads every reply and responds like a trained ISA — qualifying leads while you sleep. | $0.04/message | 250 messages |
Reviews AI Automatically writes on-brand responses to every Google review — good or bad — so your reputation stays managed. | $0.02/response | 500 responses |
Funnel AI Builds complete landing pages and funnels from a single prompt instead of hours in the page builder. | $1.98/funnel | 5 funnels |
Agent Studio The engine behind custom AI agents like your AI lead manager — advanced AI that actively works your pipeline. | $0.50/750K words | 15M words |
Ask AI An in-app assistant that answers questions, finds your data, and completes tasks inside your account on command. | $4.22/1M tokens | 2.4M tokens |
✅ Advanced Feature Add on & Pricing
■ Premium Add-Ons (Optional)
These are optional upgrades you can add to your account:
Add-On | Your Cost |
|---|---|
Adds WhatsApp as a full two-way channel inside your Conversations tab — meet sellers where they actually reply. | $29.99/month + $0.148/conversation |
AI Employee Flat-rate access to the full native AI suite — predictable billing for heavy AI users instead of per-use charges. | $150/month |
Workflow Pro Volume pricing for premium automation executions — the per-action cost drops as your automation scales. | Starting at $15/month |
■ Domains & Websites
Feature | Your Cost |
|---|---|
Domain Purchase Register a domain right inside the platform — instantly connected to your funnels, websites, and email in one click. | $15/domain |
⚠️ How to Control Your Costs
Understanding Your Bill
Your monthly bill will include:
Your subscription ($199 / Month)
Usage charges (calls, texts, emails, AI features you used)
Any add-ons you've enabled
Where to See Your Charges
Step 1: Go to Settings
Step 2: Click Billing
Step 3: Click Wallet Transactions for a full breakdown
Every charge is itemized so you know exactly what you're paying for.
Reading Your Wallet Transactions
Two things to know so your statement always makes sense:
Usage is batched into lump charges. Small per-use fees (like number validations) are grouped into bundled wallet debits instead of hitting your wallet one at a time. One "transaction" on your statement may represent hundreds of individual uses. To see what a lump charge covers, click into the transaction — the usage period and details are itemized inside.
Quantity counts billing events, not usage events. In your By Activity view, the Quantity column counts wallet debits — not how many texts, validations, or minutes you used. For actual usage counts, open the transaction details or the Usage Overview.
Wallet Balance Policy
All wallet deposits are final and non-refundable.
Wallet balances have no cash value and cannot be transferred, exchanged, or redeemed for any other form of payment.
Wallet balances cannot be moved between accounts, users, or sub-accounts.
Upon cancellation of an account, any remaining wallet balance is forfeited. Your wallet balance stays in place during a 30 day account pause.
Automatic recharge charges are subject to the same non-refundable terms.
This policy applies to all users, all account types, and all balances without exception.
By depositing funds into your REI Pulse wallet, you acknowledge and agree to these terms.
■ How to Control Your Costs
Tip | Why It Helps |
|---|---|
Check Wallet Transactions regularly | See exactly what you're spending |
Set up Auto Recharge | So your campaigns don't stop unexpectedly |
Start small | You can always increase usage as you close more deals |
Use the $10 perspective | Before using a feature, check how much $10 gets you |
Push clean lists | Validation filters dead numbers automatically, but starting with better data means fewer wasted checks |
Need more help? Chat with our team, post in The Pulse Community, or join a live support call Monday and Thursday at 2pm MST.