Advanced Features & Pay-As-You-Go Pricing Guide

January 25, 2026•8 min read

💰 Advanced Features & Pay-As-You-Go Pricing Guide

Billing & Payments | Operations

Your REI Pulse CRM subscription includes the platform. Everything else is pay-as-you-go based on what you actually use.

How It Works

You only pay for what you use. If you send a lot of messages, you pay for those messages. If you don't send any, you don't pay anything extra. This keeps your costs low and lets you scale up as your business grows.

💸 How Much You're Saving with REI Pulse CRM

With REI Pulse CRM, everything is in one place.

WHAT YOU NEED

SEPARATE PLATFORM

MONTHLY COST

WITH REI PULSE

CRM & Pipeline Management

Podio + Globiflow

$24/user+

✅ Included

Phone System

OpenPhone / CallRail

$95/mo+

✅ Included

SMS Marketing

Launch Control

$797/mo+

✅ Included

Email Marketing

ActiveCampaign

$79/mo+

✅ Included

Website & Funnels

Carrot / ClickFunnels

$169/mo+

✅ Included

Calendar & Booking

Calendly

$16/mo+

✅ Included

E-Signatures

DocuSign

$45/mo+

✅ Included

Automation

Zapier

$69/mo+

✅ Included

Forms & Surveys

Typeform

$50/mo+

✅ Included

Reputation Management

Podium

$289/mo+

✅ Included

AI Assistant

Structurely

$299/mo+

✅ Available

If you bought all these separately:

$1,932+ per month

With REI Pulse CRM:

$199/month + usage

YOUR SAVINGS:

Over $1,700 per month

That's over $20,000 per year back in your pocket.


✅ Pay as you go Features & Pricing

■ Phone System

FEATURE

YOUR COST

$10 GETS YOU

Outbound Calls

Call sellers and buyers straight from the CRM — every call is logged, recorded, and tied to the contact automatically.

$0.028/min

355 calls

Inbound Calls

Sellers call you back on your business line and the whole conversation lands in their contact record.

$0.017/min

590 calls

Text Messages (SMS)

The backbone of your follow-up — one-on-one and automated texting from your business number.

$0.0166 Per
segment

600 messages

Phone Numbers

Your dedicated local business number — keeps your personal cell private and your outreach professional.

$2.30/month

N/A

SMS Carrier Fees

The networks' own delivery surcharge for registered business texting — required to reliably reach AT&T, T-Mobile, and Verizon customers. Passed through at cost.

Varies by carrier

N/A

■ What's a segment? A standard text is 160 characters. Longer messages are split into multiple segments and billed per segment.

■ Number Intelligence (Smart Protection for Your Sending)

Before your first text ever goes out to a new number, the system automatically verifies the number is real, active, and able to receive texts. Landlines, disconnected lines, and fake numbers get blocked BEFORE you pay to text them — protecting both your wallet and your sending reputation with the carriers.

FEATURE

YOUR COST

$10 GETS YOU

Number Validation

A half-second background check on every new number before the first text — invalid numbers and landlines are blocked automatically, keeping your list clean and your delivery rates high.

$0.01/number

1,000 validations

■ How validation billing works — read this before you push a list:

  • You're charged once per unique number — the first time a text is queued to it. Follow-up messages to the same contact are never re-validated or re-charged.

  • 1 unit of usage is batched into 500 numbers.

  • Validation runs at first send, not at import. Uploading a list costs nothing until messaging starts.

  • If a number fails validation, the text doesn't send — you pay the $0.01 check, not the message.

  • The math on a list push: 5,000 new numbers = $50 in validation, one time. That typically saves more than it costs by filtering out the 10-20% of skip-traced numbers that are dead or landlines — texts you'd otherwise pay for that would never deliver and would hurt your sender score.

■ What Happens Behind Every Text You Send

One text message looks simple — but the system runs a full stack of protection and delivery services on every send. Here's every action working behind the scenes and what each one costs:

STEP

WHAT THE SYSTEM DOES

COST

WHEN IT APPLIES

1. Number Validation

Verifies the number is real, active, and textable. Landlines and dead numbers are blocked before you spend a cent messaging them

$0.01

First text to each number, one time only

2. Message Delivery

Your text is sent through the carrier network

$0.0166/segment

Every message (160 characters = 1 segment)

3. Carrier Fees

AT&T, T-Mobile, and Verizon charge a small pass-through fee on registered business texting

Fractions of a cent

Every message — passed through at cost

4. AI Composition

If your AI assistant reads the conversation and writes the reply (If applicable)

$0.04/message

Only on AI-generated messages

■ Real-world example:

A fully automated, AI-written first text to a brand-new lead: $0.01 validation + $0.0166 delivery + $0.04 AI (If AI Responds) = about 7 cents — for a message that was verified, composed, personalized, and delivered without you lifting a finger. Every follow-up to that same lead is cheaper, because validation never repeats.


■ Email

FEATURE

YOUR COST

$10 GETS YOU

Email Sending

Automated and one-off emails from your own domain — drips, blasts, and follow-ups for a fraction of a cent each.

$0.00135/email

7,405 emails

Dedicated IP

Your own private sending address so your email reputation is yours alone — built for high-volume senders.

$118/month

N/A


■ AI Features

FEATURE

YOUR COST

$10 GETS YOU

Workflow Premium

Unlocks the advanced automation steps — webhooks, custom logic, and integrations that make the system run hands-free.

$0.02/execution

500 executions

Email Verification

Checks that email addresses are real before you send — protecting your domain reputation and bounce rate.

$0.005/verification

2,000 verifications

Content AI

Writes copy and generates images on demand — emails, posts, and creatives in seconds instead of hours.

$0.18/1K words · $0.12/image

55K words / 83 images

Workflow AI (External Models)

Puts GPT-class intelligence inside your automations — call summaries, lead analysis, and smart data handling.

$1.20 in / $4.80 out per 750K words

6.25M in / 1.56M out

Conversation AI

Your AI assistant reads every reply and responds like a trained ISA — qualifying leads while you sleep.

$0.04/message

250 messages

Reviews AI

Automatically writes on-brand responses to every Google review — good or bad — so your reputation stays managed.

$0.02/response

500 responses

Funnel AI

Builds complete landing pages and funnels from a single prompt instead of hours in the page builder.

$1.98/funnel

5 funnels

Agent Studio

The engine behind custom AI agents like your AI lead manager — advanced AI that actively works your pipeline.

$0.50/750K words

15M words

Ask AI

An in-app assistant that answers questions, finds your data, and completes tasks inside your account on command.

$4.22/1M tokens

2.4M tokens


✅ Advanced Feature Add on & Pricing

■ Premium Add-Ons (Optional)

These are optional upgrades you can add to your account:

Add-On

Your Cost

WhatsApp

Adds WhatsApp as a full two-way channel inside your Conversations tab — meet sellers where they actually reply.

$29.99/month + $0.148/conversation

AI Employee

Flat-rate access to the full native AI suite — predictable billing for heavy AI users instead of per-use charges.

$150/month

Workflow Pro

Volume pricing for premium automation executions — the per-action cost drops as your automation scales.

Starting at $15/month


■ Domains & Websites

Feature

Your Cost

Domain Purchase

Register a domain right inside the platform — instantly connected to your funnels, websites, and email in one click.

$15/domain


⚠️ How to Control Your Costs

Understanding Your Bill

Your monthly bill will include:

  1. Your subscription ($199 / Month)

  2. Usage charges (calls, texts, emails, AI features you used)

  3. Any add-ons you've enabled

Where to See Your Charges

Step 1: Go to Settings

Step 2: Click Billing

Step 3: Click Wallet Transactions for a full breakdown

Every charge is itemized so you know exactly what you're paying for.

Reading Your Wallet Transactions

Two things to know so your statement always makes sense:

  • Usage is batched into lump charges. Small per-use fees (like number validations) are grouped into bundled wallet debits instead of hitting your wallet one at a time. One "transaction" on your statement may represent hundreds of individual uses. To see what a lump charge covers, click into the transaction — the usage period and details are itemized inside.

  • Quantity counts billing events, not usage events. In your By Activity view, the Quantity column counts wallet debits — not how many texts, validations, or minutes you used. For actual usage counts, open the transaction details or the Usage Overview.

Wallet Balance Policy

  • All wallet deposits are final and non-refundable.

  • Wallet balances have no cash value and cannot be transferred, exchanged, or redeemed for any other form of payment.

  • Wallet balances cannot be moved between accounts, users, or sub-accounts.

  • Upon cancellation of an account, any remaining wallet balance is forfeited. Your wallet balance stays in place during a 30 day account pause.

  • Automatic recharge charges are subject to the same non-refundable terms.

  • This policy applies to all users, all account types, and all balances without exception.

  • By depositing funds into your REI Pulse wallet, you acknowledge and agree to these terms.

■ How to Control Your Costs

Tip

Why It Helps

Check Wallet Transactions regularly

See exactly what you're spending

Set up Auto Recharge

So your campaigns don't stop unexpectedly

Start small

You can always increase usage as you close more deals

Use the $10 perspective

Before using a feature, check how much $10 gets you

Push clean lists

Validation filters dead numbers automatically, but starting with better data means fewer wasted checks

Need more help? Chat with our team, post in The Pulse Community, or join a live support call Monday and Thursday at 2pm MST.

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